Facebook is an interesting platform. As discussed in other posts, many people are reticent to use it for anything but their personal life. We see plenty of Facebook ads directed to us as household consumers, but have you ever considered paying Facebook for an advert to sell yourself? It may seem crazy, but it actually isn’t.
Back when the Facebook membership was much smaller and the platform had fewer bells and whistles, two of my senior-level clients were willing to be pioneers in advertising themselves during a career transition. How brave! How open-minded! How innovative! Even for me, someone who considers himself a leading-edge career coach, this was new and it was very intriguing to see what unfolded.
For what I would call a very reasonable sum ($60-$100), these two business leaders each crafted a very enticing message advert, telling the world precisely what they were seeking.
How precise? Well, one business executive had always wanted to work for General Electric, a company whose culture, products, leadership and collaboration he had long admired. In a short and striking message, he wrote not just that he was available for hire, but that he specifically wanted a job at General Electric Canada.
Shortly after his advert was broadcast on Facebook, he received inquiries from key decision makers at General Electric Canada, asking more about his career intentions. Within a few days, he had arranged for seven informational interviews, each with a different business unit.
My other client used a similar tactic, only he was seeking a position at one of the five top-tier Canadian banks. Therefore in his advert he included their names – TD, CIBC, RBC, Bank of Montreal, and Scotiabank – and subsequently scheduled three interviews.
Though neither advertising campaign led directly to a job, both sewed the seeds for future opportunities and gained each of my clients influential networking contacts with whom they could keep in touch.
What a powerful a tool to attract attention from a particular company that you hold in high regard!
Advertising is a very powerful medium that has been used since 2000 BC when Egyptians carved public notices in steel. It guarantees you will be seen and hopefully noticed by a targeted audience that includes the person who can either generate a lead for you, or is a lead for you.
Since my clients pioneered this technique, Facebook has advanced their advertising platform dramatically. You can now target your Facebook ads to people based on things like their geographic areas, education level, and even target salaries – perfect when you’re trying to attract attention from hiring decision makers.
To get started with Facebook ads, visit the Facebook for Business site.
What do you think about advertising yourself on Facebook? Is this something you would try? Why or why not?