What is your unique differentiator? Why should I pick up the phone and call you?
In today’s competitive environment, understanding and promoting your personal brand is an essential tool. Personal branding gives you the tools to unearth your unique value and develop a plan to maximize that value not only in your job search but throughout your career. Personal branding is about uncovering and leveraging your strengths, enabling you to contribute at a level few imagine, much less attain.
Forbes magazine describes Paul Copcutt (www.paulcopcutt.com) as a leading personal brand expert globally. He helps uncover your uniqueness and communicate it in an authentic way that appeals to those you are trying to influence, to get you noticed and remembered for the right reasons. He has been featured in Elle, Money, Reuters, The Wall Street Journal, and the Globe & Mail and cited in several career best sellers including Career Distinction, The Female Brand and The Twitter Job Search Guide.
As part of your Downsize With Dignity outplacement support, Paul will facilitate the Personal Leadership Brand Audit providing you with the opportunity to gain honest feedback on where your brand sits today from two external sources: a Personal Brand Assessment and a group selected by you from your network.
This is a great opportunity to seize upon the knowledge of an industry expert and learn how you are perceived by others, reaching out to network connections including peers, friends, managers, vendors, and others with insightful opinion.
The primary components of a Personal Brand Audit are:
- Dedicated 1:1 time (meeting/writing/research) to analyze your current brand in terms of how you are communicating it
- On line Personal Brand Assessment and full report
- Full 1:1 session to go through the report and highlight key differentiators that you can then use in career marketing documents and language.
Paul has been honoured with remarkable and notable accolades, inspiring Fortune 500 executives and employees to proactively manage their career and he’s at the ready to help the clients of Downsize With Dignity spark excitement in their career direction.